Visitor Economy
Weight 35.0%
101.6Observed 102.7
Latest observed month 2026-09. Horizon 2027-12. 5 pillars, 33 indicators.
Base year 2024 = 100. 2026-09.
Gap to target on the policy pathway -4.1, behind
Coverage 77% production, 17% partial, 6% manual, as shares of headline weight.
Index gap to target on the policy pathway -4.1, behind
Weight 35.0%
Weight 20.0%
Weight 20.0%
Weight 12.0%
Weight 13.0%
| Indicator | Pillar | Weight in pillar | Direction | Target 2030 | Latest normalised | Adjustment |
|---|---|---|---|---|---|---|
| TVS Total visitors (overnight and same-day, incl. cruise port-of-call) | Visitor Economy | 33.3% | Higher is better | 3,500 | 104.6 | -30% to +30% |
| ALS Average length of stay (nights per overnight visitor) | Visitor Economy | 33.3% | Higher is better | n/a | 100.5 | -30% to +30% |
| RSN Real spend per visitor nightPartial | Visitor Economy | 33.3% | Higher is better | n/a | 99.7 | -30% to +30% |
| TSP Value anchor: total real visitor spend (not scored) | Visitor Economy | 0.0% | Higher is better | n/a | 104.2 | -30% to +30% |
| IVS International visitors | Visitor Economy | 0.0% | Higher is better | n/a | 104.5 | -30% to +30% |
| IGN International guest nights | Visitor Economy | 0.0% | Higher is better | n/a | 105.0 | -30% to +30% |
| DGN Domestic guest nights | Visitor Economy | 0.0% | Higher is better | n/a | 111.0 | -30% to +30% |
| RVP RevPAR | Visitor Economy | 0.0% | Higher is better | n/a | 100.7 | -30% to +30% |
| ADR Diagnostic: average daily rate | Visitor Economy | 0.0% | Higher is better | n/a | 101.9 | -30% to +30% |
| ALT Alternative accommodation guests | Visitor Economy | 0.0% | Higher is better | n/a | 105.8 | -30% to +30% |
| NHS Non-hotel share of visitor spend | Visitor Economy | 0.0% | Higher is better | n/a | 98.1 | -30% to +30% |
| EES Emirati share of tourism employment | Visitor Economy | 0.0% | Higher is better | n/a | 108.1 | -30% to +30% |
| GPT Diagnostic: tourism GVA per international visitor | Visitor Economy | 0.0% | Higher is better | n/a | 93.9 | -30% to +30% |
| CFT Cultural and attraction footfall (heritage sites and Saadiyat museums) | Attractions, Culture & Events | 33.3% | Higher is better | n/a | 111.5 | -30% to +30% |
| EVA Event attendance | Attractions, Culture & Events | 33.3% | Higher is better | n/a | 114.3 | -30% to +30% |
| MIC MICE delegatesManual | Attractions, Culture & Events | 33.3% | Higher is better | n/a | 106.9 | -30% to +30% |
| CSV Cultural site visits | Attractions, Culture & Events | 0.0% | Higher is better | n/a | 107.4 | -30% to +30% |
| SCD Saadiyat museum footfall | Attractions, Culture & Events | 0.0% | Higher is better | n/a | 116.6 | -30% to +30% |
| ATF Third-party attraction footfall | Attractions, Culture & Events | 0.0% | Higher is better | n/a | 106.5 | -30% to +30% |
| RTE Destinations served | Access & Market Position | 20.0% | Higher is better | n/a | 112.4 | -30% to +30% |
| LDF Load factor | Access & Market Position | 20.0% | Higher is better | n/a | 97.0 | -30% to +30% |
| CRC Cruise calls | Access & Market Position | 20.0% | Higher is better | n/a | 108.3 | -30% to +30% |
| SHR Share of UAE hotel guestsPartial | Access & Market Position | 20.0% | Higher is better | n/a | 96.9 | -30% to +30% |
| RPP Relative price position (real ADR vs peers)Partial | Access & Market Position | 20.0% | Banded | n/a | n/a | GatedPartial: peer set manual |
| PAX International passengers | Access & Market Position | 0.0% | Higher is better | n/a | 110.4 | -30% to +30% |
| BRC Brand consideration | Access & Market Position | 0.0% | Higher is better | n/a | 97.2 | -30% to +30% |
| CRU Cruise passengers | Access & Market Position | 0.0% | Higher is better | n/a | 108.3 | -30% to +30% |
| CMP Diagnostic: compset rate position (intra-Abu Dhabi) | Access & Market Position | 0.0% | Banded | n/a | 100.0 | -30% to +30% |
| DVS Visitor overall satisfaction | Visitor Experience | 50.0% | Higher is better | n/a | 98.9 | -30% to +30% |
| SNT Social net sentiment | Visitor Experience | 50.0% | Higher is better | n/a | 98.4 | -30% to +30% |
| SEB Seasonal imbalance (peak:trough, rolling 12m) | Resilience & Balance | 33.3% | Banded | n/a | 98.2 | -30% to +30% |
| HHI Source-market concentration (HHI) | Resilience & Balance | 33.3% | Banded | n/a | 95.5 | -30% to +30% |
| RDP Regional dispersion (outside AD city) | Resilience & Balance | 33.3% | Banded | n/a | 100.0 | -30% to +30% |