Lever catalogue

Paid media in priority overseas markets to lift visitor demand.

• TPI Intl demand -> Visitor Economy: Total visitors (overnight and same-day, incl. cruise port-of-call), Real spend per visitor night; Attractions, Culture & Events: MICE delegates, Cultural and attraction footfall (heritage sites and Saadiyat museums), Event attendance; Access & Market Position: Cruise calls, Load factor, Share of UAE hotel guests, Destinations served; Visitor Experience: Visitor overall satisfaction, Social net sentiment; Resilience & Balance: Source-market concentration (HHI)

Resident hotel and attraction packages in the shoulder months.

• TPI Domestic demand -> Attractions, Culture & Events: Event attendance, Cultural and attraction footfall (heritage sites and Saadiyat museums), MICE delegates; Access & Market Position: Share of UAE hotel guests; Visitor Experience: Visitor overall satisfaction, Social net sentiment; Resilience & Balance: Regional dispersion (outside AD city)

Refreshed brand story and content for global audiences.

• TPI Perception -> Visitor Economy: Total visitors (overnight and same-day, incl. cruise port-of-call), Real spend per visitor night; Attractions, Culture & Events: Cultural and attraction footfall (heritage sites and Saadiyat museums), MICE delegates, Event attendance; Access & Market Position: Share of UAE hotel guests, Cruise calls, Load factor; Visitor Experience: Social net sentiment, Visitor overall satisfaction
• CPI Reach -> Heritage & Assets: Visitor pressure at heritage sites (visits ÷ capacity); Participation & Learning: Cultural site and museum visits, resident (heritage sites and Saadiyat museums), Festival and flagship-event attendance, resident; Identity & Wellbeing: Social sentiment on culture (shared with TPI), Museum visitor satisfaction; Reach & Exports: International awareness as a cultural capital; Creative Economy & Talent: Resident spend on recreation and education, Long-stay residency applications, creative professionals (monthly); Ecosystem & Enablement: Earned income share of cultural institutions, Private and third-sector share of cultural events

Joint marketing and training with tour operators and agents.

• TPI Intl demand -> Visitor Economy: Total visitors (overnight and same-day, incl. cruise port-of-call), Real spend per visitor night; Attractions, Culture & Events: MICE delegates, Cultural and attraction footfall (heritage sites and Saadiyat museums), Event attendance; Access & Market Position: Cruise calls, Load factor, Share of UAE hotel guests, Destinations served; Visitor Experience: Visitor overall satisfaction, Social net sentiment; Resilience & Balance: Source-market concentration (HHI)

Time-limited support for new direct airline routes.

• TPI Access -> Visitor Economy: Total visitors (overnight and same-day, incl. cruise port-of-call), Real spend per visitor night; Attractions, Culture & Events: MICE delegates, Cultural and attraction footfall (heritage sites and Saadiyat museums), Event attendance; Access & Market Position: Destinations served, Cruise calls, Load factor, Share of UAE hotel guests; Visitor Experience: Visitor overall satisfaction, Social net sentiment; Resilience & Balance: Regional dispersion (outside AD city)

Port and passenger fee relief for new cruise calls.

• TPI Access -> Visitor Economy: Total visitors (overnight and same-day, incl. cruise port-of-call), Real spend per visitor night; Attractions, Culture & Events: MICE delegates, Cultural and attraction footfall (heritage sites and Saadiyat museums), Event attendance; Access & Market Position: Destinations served, Cruise calls, Load factor, Share of UAE hotel guests; Visitor Experience: Visitor overall satisfaction, Social net sentiment; Resilience & Balance: Regional dispersion (outside AD city)

Simpler visitor visa and transit options for key markets.

• TPI Access -> Visitor Economy: Total visitors (overnight and same-day, incl. cruise port-of-call), Real spend per visitor night; Attractions, Culture & Events: MICE delegates, Cultural and attraction footfall (heritage sites and Saadiyat museums), Event attendance; Access & Market Position: Destinations served, Cruise calls, Load factor, Share of UAE hotel guests; Visitor Experience: Visitor overall satisfaction, Social net sentiment; Resilience & Balance: Regional dispersion (outside AD city)
• CPI Visitor access -> Heritage & Assets: Visitor pressure at heritage sites (visits ÷ capacity); Participation & Learning: Festival and flagship-event attendance, resident, Cultural site and museum visits, resident (heritage sites and Saadiyat museums); Identity & Wellbeing: Social sentiment on culture (shared with TPI), Museum visitor satisfaction; Reach & Exports: International awareness as a cultural capital; Creative Economy & Talent: Resident spend on recreation and education; Ecosystem & Enablement: Earned income share of cultural institutions

Shuttle links between hotels and the cultural districts.

• TPI Experience -> Visitor Economy: Real spend per visitor night, Total visitors (overnight and same-day, incl. cruise port-of-call); Attractions, Culture & Events: Cultural and attraction footfall (heritage sites and Saadiyat museums), Event attendance, MICE delegates; Access & Market Position: Share of UAE hotel guests; Visitor Experience: Visitor overall satisfaction, Social net sentiment
• CPI Visitor access -> Heritage & Assets: Visitor pressure at heritage sites (visits ÷ capacity); Participation & Learning: Festival and flagship-event attendance, resident, Cultural site and museum visits, resident (heritage sites and Saadiyat museums); Identity & Wellbeing: Social sentiment on culture (shared with TPI), Museum visitor satisfaction; Reach & Exports: International awareness as a cultural capital; Creative Economy & Talent: Resident spend on recreation and education; Ecosystem & Enablement: Earned income share of cultural institutions

More major events in the low-season months.

• TPI Events -> Visitor Economy: Real spend per visitor night, Total visitors (overnight and same-day, incl. cruise port-of-call); Attractions, Culture & Events: Event attendance, MICE delegates, Cultural and attraction footfall (heritage sites and Saadiyat museums); Access & Market Position: Share of UAE hotel guests, Load factor; Visitor Experience: Social net sentiment, Visitor overall satisfaction; Resilience & Balance: Regional dispersion (outside AD city)

Bid funding and delegate support to win conferences.

• TPI Events -> Visitor Economy: Real spend per visitor night, Total visitors (overnight and same-day, incl. cruise port-of-call); Attractions, Culture & Events: Event attendance, MICE delegates, Cultural and attraction footfall (heritage sites and Saadiyat museums); Access & Market Position: Share of UAE hotel guests, Load factor; Visitor Experience: Social net sentiment, Visitor overall satisfaction; Resilience & Balance: Regional dispersion (outside AD city)

Expanded festivals across heritage sites and districts.

• TPI Events -> Visitor Economy: Real spend per visitor night, Total visitors (overnight and same-day, incl. cruise port-of-call); Attractions, Culture & Events: Event attendance, MICE delegates, Cultural and attraction footfall (heritage sites and Saadiyat museums); Access & Market Position: Share of UAE hotel guests, Load factor; Visitor Experience: Social net sentiment, Visitor overall satisfaction; Resilience & Balance: Regional dispersion (outside AD city)
• CPI Participation -> Heritage & Assets: Visitor pressure at heritage sites (visits ÷ capacity); Participation & Learning: Festival and flagship-event attendance, resident, Cultural site and museum visits, resident (heritage sites and Saadiyat museums), Library visits; Identity & Wellbeing: Social sentiment on culture (shared with TPI), Museum visitor satisfaction; Reach & Exports: International awareness as a cultural capital; Creative Economy & Talent: Resident spend on recreation and education; Ecosystem & Enablement: Earned income share of cultural institutions, Private and third-sector share of cultural events

Incentives to bring new hotel rooms to market.

• TPI Supply -> Visitor Economy: Average length of stay (nights per overnight visitor), Total visitors (overnight and same-day, incl. cruise port-of-call); Attractions, Culture & Events: Cultural and attraction footfall (heritage sites and Saadiyat museums), Event attendance, MICE delegates; Access & Market Position: Share of UAE hotel guests; Visitor Experience: Visitor overall satisfaction; Resilience & Balance: Regional dispersion (outside AD city)

Co-investment in new attractions outside the capital city.

• TPI Supply -> Visitor Economy: Average length of stay (nights per overnight visitor), Total visitors (overnight and same-day, incl. cruise port-of-call); Attractions, Culture & Events: Cultural and attraction footfall (heritage sites and Saadiyat museums), Event attendance, MICE delegates; Access & Market Position: Share of UAE hotel guests; Visitor Experience: Visitor overall satisfaction; Resilience & Balance: Regional dispersion (outside AD city)

Licensed short-stay homes to widen accommodation choice.

• TPI Supply -> Visitor Economy: Average length of stay (nights per overnight visitor), Total visitors (overnight and same-day, incl. cruise port-of-call); Attractions, Culture & Events: Cultural and attraction footfall (heritage sites and Saadiyat museums), Event attendance, MICE delegates; Access & Market Position: Share of UAE hotel guests; Visitor Experience: Visitor overall satisfaction; Resilience & Balance: Regional dispersion (outside AD city)

Common service standards and mystery shopping for visitor businesses.

• TPI Experience -> Visitor Economy: Real spend per visitor night, Total visitors (overnight and same-day, incl. cruise port-of-call); Attractions, Culture & Events: Cultural and attraction footfall (heritage sites and Saadiyat museums), Event attendance, MICE delegates; Access & Market Position: Share of UAE hotel guests; Visitor Experience: Visitor overall satisfaction, Social net sentiment

One app and web guide with booking and wayfinding.

• TPI Experience -> Visitor Economy: Real spend per visitor night, Total visitors (overnight and same-day, incl. cruise port-of-call); Attractions, Culture & Events: Cultural and attraction footfall (heritage sites and Saadiyat museums), Event attendance, MICE delegates; Access & Market Position: Share of UAE hotel guests; Visitor Experience: Visitor overall satisfaction, Social net sentiment

Hospitality training for hotel retail and transport staff.

• TPI Experience -> Visitor Economy: Real spend per visitor night, Total visitors (overnight and same-day, incl. cruise port-of-call); Attractions, Culture & Events: Cultural and attraction footfall (heritage sites and Saadiyat museums), Event attendance, MICE delegates; Access & Market Position: Share of UAE hotel guests; Visitor Experience: Visitor overall satisfaction, Social net sentiment

Exhibitions and learning programmes at the district museums.

• TPI Experience -> Visitor Economy: Real spend per visitor night, Total visitors (overnight and same-day, incl. cruise port-of-call); Attractions, Culture & Events: Cultural and attraction footfall (heritage sites and Saadiyat museums), Event attendance, MICE delegates; Access & Market Position: Share of UAE hotel guests; Visitor Experience: Visitor overall satisfaction, Social net sentiment
• CPI Participation -> Heritage & Assets: Visitor pressure at heritage sites (visits ÷ capacity); Participation & Learning: Festival and flagship-event attendance, resident, Cultural site and museum visits, resident (heritage sites and Saadiyat museums), Library visits; Identity & Wellbeing: Social sentiment on culture (shared with TPI), Museum visitor satisfaction; Reach & Exports: International awareness as a cultural capital; Creative Economy & Talent: Resident spend on recreation and education; Ecosystem & Enablement: Earned income share of cultural institutions, Private and third-sector share of cultural events

Conservation and visitor facilities at historic sites.

• CPI Assets & venues -> Participation & Learning: Library visits, Cultural site and museum visits, resident (heritage sites and Saadiyat museums), Festival and flagship-event attendance, resident; Identity & Wellbeing: Museum visitor satisfaction, Social sentiment on culture (shared with TPI); Reach & Exports: International awareness as a cultural capital; Creative Economy & Talent: Resident spend on recreation and education; Ecosystem & Enablement: Licensed creative enterprises and venues (gated), Private and third-sector share of cultural events

Resident pass bundling museum library and festival entry.

• CPI Participation -> Heritage & Assets: Visitor pressure at heritage sites (visits ÷ capacity); Participation & Learning: Festival and flagship-event attendance, resident, Cultural site and museum visits, resident (heritage sites and Saadiyat museums), Library visits; Identity & Wellbeing: Social sentiment on culture (shared with TPI), Museum visitor satisfaction; Reach & Exports: International awareness as a cultural capital; Creative Economy & Talent: Resident spend on recreation and education; Ecosystem & Enablement: Earned income share of cultural institutions, Private and third-sector share of cultural events

School and community programmes on intangible heritage.

• CPI Participation -> Heritage & Assets: Visitor pressure at heritage sites (visits ÷ capacity); Participation & Learning: Festival and flagship-event attendance, resident, Cultural site and museum visits, resident (heritage sites and Saadiyat museums), Library visits; Identity & Wellbeing: Social sentiment on culture (shared with TPI), Museum visitor satisfaction; Reach & Exports: International awareness as a cultural capital; Creative Economy & Talent: Resident spend on recreation and education; Ecosystem & Enablement: Earned income share of cultural institutions, Private and third-sector share of cultural events

Long-stay residency route for creative professionals.

• CPI Talent & economy -> Participation & Learning: Library visits; Identity & Wellbeing: Social sentiment on culture (shared with TPI); Reach & Exports: International awareness as a cultural capital; Creative Economy & Talent: Long-stay residency applications, creative professionals (monthly), Resident spend on recreation and education; Ecosystem & Enablement: Licensed creative enterprises and venues (gated), Private and third-sector share of cultural events, Earned income share of cultural institutions

Grants for artists publishers games and music studios.

• CPI Talent & economy -> Participation & Learning: Library visits; Identity & Wellbeing: Social sentiment on culture (shared with TPI); Reach & Exports: International awareness as a cultural capital; Creative Economy & Talent: Long-stay residency applications, creative professionals (monthly), Resident spend on recreation and education; Ecosystem & Enablement: Licensed creative enterprises and venues (gated), Private and third-sector share of cultural events, Earned income share of cultural institutions

Affordable studios and venues in repurposed buildings.

• CPI Assets & venues -> Participation & Learning: Library visits, Cultural site and museum visits, resident (heritage sites and Saadiyat museums), Festival and flagship-event attendance, resident; Identity & Wellbeing: Museum visitor satisfaction, Social sentiment on culture (shared with TPI); Reach & Exports: International awareness as a cultural capital; Creative Economy & Talent: Resident spend on recreation and education; Ecosystem & Enablement: Licensed creative enterprises and venues (gated), Private and third-sector share of cultural events

One digital permit for events and pop-ups.

• TPI Events -> Visitor Economy: Real spend per visitor night, Total visitors (overnight and same-day, incl. cruise port-of-call); Attractions, Culture & Events: Event attendance, MICE delegates, Cultural and attraction footfall (heritage sites and Saadiyat museums); Access & Market Position: Share of UAE hotel guests, Load factor; Visitor Experience: Social net sentiment, Visitor overall satisfaction; Resilience & Balance: Regional dispersion (outside AD city)
• CPI Regulation & ecosystem -> Participation & Learning: Library visits, Cultural site and museum visits, resident (heritage sites and Saadiyat museums), Festival and flagship-event attendance, resident; Identity & Wellbeing: Museum visitor satisfaction, Social sentiment on culture (shared with TPI); Creative Economy & Talent: Long-stay residency applications, creative professionals (monthly), Resident spend on recreation and education; Ecosystem & Enablement: Licensed creative enterprises and venues (gated), Private and third-sector share of cultural events, Earned income share of cultural institutions

Low-cost licence for small creative and cultural businesses.

• CPI Regulation & ecosystem -> Participation & Learning: Library visits, Cultural site and museum visits, resident (heritage sites and Saadiyat museums), Festival and flagship-event attendance, resident; Identity & Wellbeing: Museum visitor satisfaction, Social sentiment on culture (shared with TPI); Creative Economy & Talent: Long-stay residency applications, creative professionals (monthly), Resident spend on recreation and education; Ecosystem & Enablement: Licensed creative enterprises and venues (gated), Private and third-sector share of cultural events, Earned income share of cultural institutions

Fewer steps to license tour hotel and attraction operators.

• TPI Supply -> Visitor Economy: Average length of stay (nights per overnight visitor), Total visitors (overnight and same-day, incl. cruise port-of-call); Attractions, Culture & Events: Cultural and attraction footfall (heritage sites and Saadiyat museums), Event attendance, MICE delegates; Access & Market Position: Share of UAE hotel guests; Visitor Experience: Visitor overall satisfaction; Resilience & Balance: Regional dispersion (outside AD city)

Matched funding for private sponsorship of cultural events.

• CPI Regulation & ecosystem -> Participation & Learning: Library visits, Cultural site and museum visits, resident (heritage sites and Saadiyat museums), Festival and flagship-event attendance, resident; Identity & Wellbeing: Museum visitor satisfaction, Social sentiment on culture (shared with TPI); Creative Economy & Talent: Long-stay residency applications, creative professionals (monthly), Resident spend on recreation and education; Ecosystem & Enablement: Licensed creative enterprises and venues (gated), Private and third-sector share of cultural events, Earned income share of cultural institutions